SERVPRO Fire & Water Damage Restoration was a company struggling with their presence online. In a niche where customers are often in immediate need of help and service they couldn’t afford to not be found on the first page of Google for buyer keywords. SERVPRO not only wanted to be found but also wanted to build brand loyalty, trust, and a long term web presence that established them as THE go to company in their space.
Working closely with the client to gain an understanding of their service area and exactly what aspects of their business they wanted to expand was paramount. Many of the buyer keywords we decided to pursue were geo targeted services and emergency services SERVPRO offered. My approach was to not only rank their primary website for these terms but also to create and optimize Web 2.0 properties (including Facebook, YouTube videos, BBB listings, Google + map listings etc) to blanket page 1. This not only pushes their competitors off of page one but also gives consumers the perception of market dominance and trust.
